Book Marketing Handbook

by Nat G. Bodian

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0835212866
• ISBN13: 9780835212861
• Release Date: January 1980
• Publisher: R. R. Bowker
• Length: 600 Pages
• Weight: 3.40 lbs.

Customer Reviews

Still the standard reference after 18 years

Book Marketing Handbook, in two volumes, is still considered the standard book industry reference on its subject more than 18 years after initial publication. The story of its origin will appear in an issue of Publishing Research Quarterly in 1999.