Book Blitz: Getting Your Book in the News: 60 Steps to a Best Seller

by Barbara Gaughen

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 188147402X
• ISBN13: 9781881474029
• Release Date: January 1994
• Publisher: Casa Graphics, Inc.
• Length: 284 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.8" x 5.3" x 8.3"

Customer Reviews

Dated but still relevant

Do you have a book to promote? There's a mountain of literature and aids out there that say they'll help, but they always seem to be missing something. For the definitive book promotion how-to, add Book Blitz: Getting Your Book in the News by Barbara Gaughen and Ernest Weckbaugh to your writer's bookshelf. Turning your book into a success isn't a get rich quick scheme. It takes a lot of work and a major time investment. If you're up for the challenge, but don't know what the steps are to get it done, Book Blitz is the perfect book for you. The text details the 60 steps to get your book the publicity required for success. These actions are listed in order, many with case studies of published author's experiences that include examples and ideas of how you can develop winning campaigns. Additionally, resources with contact information of where to go for more help and information are included throughout the book and in a series of gray paged appendices. The one downside to Book Blitz is its age. Published in 1994, it doesn't approach the many possibilities now available through the Internet. But, don't let this deter you from adding Book Blitz to your own writer's bookshelf. Good solid marketing advice is timeless and Book Blitz presents this advice in a clear and easy to understand way.

Marketing Calendar is Excellent

I just had to add my two cents after reading the other reviews. This book DOES have something unique and very useful -- a built-in marketing calendar that you can use to pace yourself when getting ready to release a book and so that you do the right things at the right times. I teach seminars on book publishing and promotion and always bring this along to hold up as a highly recommended book.

A must for all authors who aren't yet on the NYT List

This is the best book I've found so far on book promotion. (And believe me, I've read just about every one I could get my hands on, in preparation for my book's time.)The contents of this book are arranged chronologically, starting with the first steps an author should takes to promote her book before the book is published. Sixty steps presented in fourteen chapters outline an understandable step-by-step plan of not ony what to do but when to do it. Case studies illustrate how successful these suggestions can be.Gaughen and Weckbaugh first tell their readers why publicity is what creates best-selling books, then go on to explain the most effective kinds of flyers, who to send them to, how to put together a press kit, how to get reviews, interviews, speaking engagements and booksignings, how to target non-traditional markets, and how to have an autographing party.BOOK BLITZ isn't necessarily full of secrets you won't find elsewhere, but it presents practical, hands-on ways to promote your book in a fast, easy-reading style that covers just about everything without getting too esoteric. A must-have for anyone who wants their books to sell.Kimberly Borrowdale Under the Covers Book Reviews