Bold: How to Be Brave in Business and Win

by Shaun Smith and Andy Milligan

Book Overview

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave...

• Format: Paperback
• Language: English
• ISBN: 0749463449
• ISBN13: 9780749463441
• Release Date: April 2011
• Publisher: Kogan Page
• Length: 336 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"