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Body of Truth: Leveraging What Consumers Can't ...

Edition Description

In Body of Truth , Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument with new technology such as biofeedback...

Edition Details

Format:Hardcover

Language:English

ISBN:0471444391

Format: Hardcover

Condition:

14.09

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Body of Truth: Leveraging What Consumers Can't ...

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