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Paperback Bluffer's Guide to Public Relations: Instant Wit and Wisdom Book

ISBN: 1785215647

ISBN13: 9781785215643

Bluffer's Guide to Public Relations: Instant Wit and Wisdom

(Part of the Bluffer's Guide to ... Series)

Never again confuse leverage with loyalty, propagandism with publicity, and corporate social responsibility with a lucrative account representing a murderous but hugely wealthy Central Asian dictator. Bask in the admiration of your fellow communications professionals as you pronounce confidently on what to do when horse meat is discovered in the client's 'basics' range of lasagne, or a fire breaks out in their fireproof goods factory, or a wildly...

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Format: Paperback

Condition: Good

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