The Bluffer's Guide to Marketing

by Paul Walton and Graham Harding

Book Overview

Perceived demandIn lay terms the marketing concept means that you stand a better chance of flogging something if you understand whether and why someone wants it in the first place. PresentationThe... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 185304198X
• ISBN13: 9781853041983
• Release Date: January 1996
• Publisher: Ravette Publishing
• Weight: 0.08 lbs.
• Dimensions: 0.2" x 4.4" x 7.0"

Customer Reviews

oh how true..

if you are not a seasoned marketing person you wont know what is true and serious and what's jerking your chain. you should have it anyway.

Makes Levitt seem as boring as Levitt. Or more so.

Any marketing person who has not read this book has almost certainly wasted their time and money reading all the others. It's funny, witty, and true. And even if you don't agree, it makes a wonderful gift to your boss, who won't know whether to be grateful or insulted