Blue Ocean Strategy in the Hotel Sector

by Onno Hetzke

Bachelor Thesis from the year 2013 in the subject Tourism - Hotel Industry / Catering, grade: 1,7, International Business School N?rnberg, course: Hotelmanagement, language: English, abstract: The hospitality industry experiences abundant growth rates, although it is one of the world's toughest markets. Therefore, entrepreneurs need to aim for differentiation in order to gain an uncontested market position. Blue Oceans are more than a natural wonder...

• Format: Paperback
• Language: English
• ISBN: 3656537062
• ISBN13: 9783656537069
• Release Date: November 2013
• Publisher: Grin Verlag
• Length: 56 Pages
• Weight: 0.19 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"