An Analysis of W. Chan Kim and Renée Mauborgne's Blue Ocean Strategy: How to Create Uncontested Market Space

by Andreas Mebert and Stephanie Lowe

Book Overview

In Blue Ocean Strategy, W. Chan Kim and Ren e Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.

In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors' creative leap is to suggest one...

• Format: Paperback
• Language: English
• ISBN: 191212842X
• ISBN13: 9781912128426
• Release Date: July 2017
• Publisher: Macat Library
• Length: 112 Pages
• Weight: 0.26 lbs.
• Dimensions: 0.2" x 5.1" x 7.8"