Blogging and Other Social Media: Exploiting the Technology and Protecting the Enterprise

by Alex Newson and Justin Patten

Book Overview

Blogging and Other Social Media is an excellent and highly practical guide to the opportunities and threats the emerging social media present for any organization. The authors provide background on what blogging is and how it has evolved along with practical advice for setting up a blog and how to make it effective as a communication tool. The book also covers the legal issues associated with social media, including areas such as defamation, copyright...

• Format: Hardcover
• Language: English
• ISBN: 0566087898
• ISBN13: 9780566087899
• Release Date: November 2008
• Publisher: Routledge
• Length: 202 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.5" x 6.7" x 9.6"