Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

by Jeremy Wright

Book Overview

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications

All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing

shows marketing and PR professionals as well small business owners how to do just that without...

• Format: Hardcover
• Language: English
• ISBN: 0072262516
• ISBN13: 9780072262513
• Release Date: December 2005
• Publisher: McGraw-Hill Companies
• Length: 336 Pages
• Weight: 0.44 lbs.
• Dimensions: 1.2" x 8.0" x 9.2"

Customer Reviews

Mostly Excellent

Great book. I've recommended this one to coworkers. Changed my perspective on blogging. It may seem to get a little monotonous towards the end of the book, but now I'm just nit-picking.

Amazing

Thank you for showing me the many ways i can optimize my blog results.

Why your company wants to blog

The Internet contains more than 40 million blogs (some estimates say 60 million) with more than 200 million readers. With numbers like that, businesses must learn how this powerful new form of word-of-mouth works, because bloggers talk about many companies - perhaps even yours. Author Jeremy Wright takes a quick look at blogging basics and then delves deeply into the impact that blogs have on businesses. He explains how blogging can boost your brand, your customer relationships or your internal communications. If you want to learn how to tap into this richly flowing information stream, we recommend Wright's easy-to-read explanation. Although he provides valuable start-up information for novices, even experienced bloggers and people who are familiar with the blog world will find ideas to help build their strategies.

Everything YOU need to know about Blogging!

Blog Marketing will cause you to view the relationships that you have with your readers, customers, clients, employees, and big business in a new and empowered perspective. This book is a bloggers guidebook, a masterpiece manual to the possibilities that exist for not only the lone blogger but for coporate climates as well. Blog Marketing is the most complete and comprehensive book that I have read about the subject of blogging, business blogging, blog marketing, and gathering blog statistics. It is not written in the traditional "this is how you do it" manner of most how - to books. Instead Wright approaches the subject matter cleverly with pictures, screenshots, case studies, and exposes on important topics that tie the subject matter togheter. This tome of timely intelligence should be in every marketer and business persons library as well as that of every techie and intelectual blogger on the planet - go out and get it now!

Excellent resource

I couldn't disagree more with the previous reviewer. I found this book to be extremely informative and a real eye opener. I haven't spent my idle time hanging around the "blogosphere", and have never valued blogs since they semed like glorified public diaries that I didn't care about. The idea that it is vital to get plugged into this whole world of blogging seemed completely alien to me. However, after reading this book I can see that I've very likely been dangerously wrong. So, for the person who has heard of a blog, but doesn't understand all the ramifications, I'd highly recommend this book. You owe it to yourself to at least explore the possibility that someone could be talking about you behind your back, and you are not even aware of it.