Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies.

by Philip Shelper

BLOCKCHAIN LOYALTY 2ND EDITION IS NOW AVAILABLE.

A blockchain loyalty program rewards members with a cryptocurrency (or cryptotoken) instead of traditional points and miles when they spend. The cryptocurrency is actively traded on a digital exchange and the value fluctuates based on speculative investor behaviour and the market forces of supply and demand. Members become fascinated with the idea of earning a currency which is 'alive'.
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• Format: Paperback
• Language: English
• ISBN: 0648353508
• ISBN13: 9780648353508
• Release Date: July 2018
• Publisher: Loyalty & Reward Co
• Length: 170 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"