Blockbusters

by Anita Elberse

Book Overview

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over...

• Format: Hardcover
• Language: English
• ISBN: 0805094334
• ISBN13: 9780805094336
• Release Date: October 2013
• Publisher: St. Martins Press-3PL
• Length: 320 Pages
• Weight: 1.16 lbs.
• Dimensions: 1.1" x 6.4" x 9.5"