Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains

by Matt Johnson and Prince Ghuman

Book Overview

Today's brands know more about how your brain works than you do. Isn't it time to level the playing field?

We think of ourselves as independent actors making objective decisions. But many external factors--from the colors we see, to the music we hear, to the stories we're told--impact our "objective" perception and buying behavior down to the most fundamental, biological levels. That's why brands exists--and they derive...

• Format: Hardcover
• Language: English
• ISBN: 1950665062
• ISBN13: 9781950665068
• Release Date: May 2020
• Publisher: Benbella Books
• Length: 288 Pages
• Weight: 1.10 lbs.
• Dimensions: 1.2" x 6.2" x 9.1"