Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America Is Critical to Your Business and Your Brand

by Pepper Miller

Book Overview

Learn what makes the Black market unique, why marketers should care, and how you can effectively connect with Black Americans. Drawing on her wealth of experience and on-going research and consulting on the African-American market, Pepper will share with readers her thoughtful insights on this influential segment.

• Format: Hardcover
• Language: English
• ISBN: 0981986951
• ISBN13: 9780981986951
• Release Date: April 2012
• Publisher: Not Avail
• Length: 212 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"
• Age Range: 18 years and up