Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell

by Mara Einstein

Book Overview

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 194486900X
• ISBN13: 9781944869007
• Release Date: September 2016
• Publisher: OR Books
• Length: 252 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 5.0" x 7.3"