Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell

by Mara Einstein

Book Overview

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of "sponsored content," a...

• Format: Paperback
• Language: English
• ISBN: 194486900X
• ISBN13: 9781944869007
• Release Date: September 2016
• Publisher: OR Books
• Length: 252 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.6" x 5.0" x 7.3"