Seminar paper from the year 2004 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0 (B), http: //www.uni-jena.de/ (Intercultural Economic Communications), course: Culture and Business UK, language: English, abstract: As everyone knows humour plays a decisive role in conversations. Particularly in Great Britain black humour is used as the medium of communication. People's attitudes towards humour in advertisements...