Biosurveillance in New Media Marketing: World, Discourse, Representation

by Selena Nemorin

Book Overview

Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath...

• Format: Paperback
• Language: English
• ISBN: 3030071588
• ISBN13: 9783030071585
• Release Date: December 2018
• Publisher: Palgrave MacMillan
• Length: 234 Pages
• Weight: 0.66 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"