Bimbo. the Business Strategy of Success [Spanish]

by Roberto Servitje S.

Established in 1945, Bimbo emerged from the experience of its founders in the El Molino bakery to produce and sell boxed bread in the territory of the Mexican Republic. Now present in more than thirty countries, it is an emblem of Mexican business growth in a globalized and competitive world. In this book, Mr. Roberto Servitje Sendra, former CEO and president of Grupo Bimbo, traces the history of the company and its incursion into markets as complex...

• Format: Paperback
• Language: Spanish
• ISBN: 6075579648
• ISBN13: 9786075579641
• Release Date: September 2024
• Publisher: Oceano
• Length: 248 Pages