"This book is your chance to learn from others' mistakes."-- Entrepreneur In the 1960s, IBM CEO Tom Watson called an executive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, "Fired? Hell, I spent $10 million educating...
How to avoid the mistakes that lead to the majority of business failures. Most executives shudder at the word afailurea and try to avoid thinking about it. No wonder there are thousands of books about successful companies but virtually none about the lessons to be learned from...