Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen

by Honey Parker and Blaine Parker

Book Overview

Branding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company's image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business's juicy center.

• Format: Paperback
• Language: English
• ISBN: 1614482721
• ISBN13: 9781614482727
• Release Date: October 2012
• Publisher: Morgan James Publishing
• Length: 200 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"