Social Big Data Analytics: Practices, Techniques, and Applications

by Pornpit Wongthongtham, Bilal Abu-Salih, Dengya Zhu

Book Overview

This book focuses on data and how modern business firms use social data, specifically Online Social Networks (OSNs) incorporated as part of the infrastructure for a number of emerging applications such as personalized recommendation systems, opinion analysis, expertise retrieval, and computational advertising. This book identifies how in such applications, social data offers a plethora of benefits to enhance the decision making process.
This book...

• Format: Paperback
• Language: English
• ISBN: 9813366540
• ISBN13: 9789813366541
• Release Date: March 2022
• Publisher: Springer
• Length: 218 Pages
• Weight: 0.72 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"