Big Mac: The Unauthorized Story of McDonald's

by Maxwell Boas, Steve Chain, Max Boas

Book Overview

Business history of the McDonald's chain. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0525066756
• ISBN13: 9780525066750
• Release Date: January 1976
• Publisher: E. P. Dutton
• Length: 212 Pages
• Weight: 0.96 lbs.

Customer Reviews

The dark side of McDonalds

The author provides a "dark-side" to the world famous McDonalds. For example, he discusses how black American community leaders opposed McDonalds because they failed to hire black restaurant managers. The book isn't an upbeat read but still, worth a read.