Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance

by Bernard Marr

Book Overview

Convert the promise of big data into real world results

There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance...

• Format: Paperback
• Language: English
• ISBN: 1118965833
• ISBN13: 9781118965832
• Release Date: March 2015
• Publisher: Wiley
• Length: 256 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.7" x 5.5" x 8.4"