Big Data Market Segmentation: New Theories And Methods For Data-driven Customer Segmentation

by Feng Guo, Ying Liu, Zhihao Chen

Market segmentation is a multicriterion problem. This dissertation addresses the multicriterion nature of market segmentation with a new unified segmentation model that is derived from a multiobjective conceptual framework. The unified model elegantly solves the intrinsic antagonistic problem of market segmentation by generating a set of Pareto optimal solutions that represent different tradeoffs among multiple conflicting objectives. This dissertation...

• Format: Paperback
• Language: English
• ISBN: 1516984064
• ISBN13: 9781516984060
• Release Date: June 2013
• Publisher: Createspace Independent Publishing Platform
• Length: 208 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.5" x 8.5" x 11.0"