Big Data, Big Dupe: A Little Book about a Big Bunch of Nonsense

by Stephen Few

"Big Data, Big Dupe" is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author's hope. While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If "data is the new oil," Big Data is the new snake oil. It isn't real. It's a marketing campaign...

• Format: Paperback
• Language: English
• ISBN: 1938377109
• ISBN13: 9781938377105
• Release Date: February 2018
• Publisher: Analytics Press
• Length: 96 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.4" x 6.0" x 8.9"

Customer Reviews

Really entertaining and insightful

I was watching a Harvard Lecture on youtube regarding the subject of data communication and visualization. At the end of the lecture, the Harvard professor recommended to check out titles by Stephen Few. This was the book I bought. It was a highly delightful read. With all of this talk about big data, we should all be asking ourselves...what exactly is big data? That's what Stephen Few discusses here. Except in this scenario, he takes the path less traveled by completely trolling on Big Data "experts" and machine learning practitioners, specifically Cukier, a big data expert from MIT. Anybody who is interested Artificial Intelligence, Machine Learning or Data Science should definitely read this.