Beyond Trend: How to Innovate in an Over-Designed World

by Matt Mattus

Book Overview

Now that marketers have discovered the value that design brings to their brands, the pressure is on for creative people to continually deliver the newest looks and ideas. It's a whole new world for... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1581809611
• ISBN13: 9781581809619
• Release Date: July 2008
• Publisher: How Books
• Length: 216 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.8" x 7.3" x 9.3"