Beyond Traditional Marketing: Innovations in Marketing Practice

by Kamran Kashani, Dominique Turpin, Jacques Horovitz, et al.

This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0470011467
• ISBN13: 9780470011461
• Release Date: May 2005
• Publisher: Wiley
• Length: 328 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 6.9" x 8.3"