Beyond the Symbol: Thoughts on a Broader Visual Language: Design by Thinking

by Ken Cato

AUSTRALIAN AUTHOR There is often little difference between the communications of corporations within any given industry sector. The reliance for recognition more often is the responsibility of the trademark. This volume gives insight to a method of broader visual language that reduces this reliance and gives more opportunity for corporations to respond to business change, increasing product ranges and gaining higher visibility. This is not about advertising;...

• Format: Paperback
• Language: English
• ISBN: 1864706678
• ISBN13: 9781864706673
• Release Date: November 2021
• Publisher: Images Publishing Group
• Length: 128 Pages