Beyond the Singapore Girl: Discourses of Gender and Nation in Singapore

by Chris Hudson

Book Overview

The branding of Singapore International Airlines with the image of a beautiful, petite, and servile "Oriental" woman dressed in figure-hugging sarong-kebaya is one of the world's longest running and most successful advertising campaigns. But this image does not simply advertise a service; it is part of a global and national regime of symbolic constructions of gender that today is seen as outdated and sexist, and bearing little relation to modern...

• Format: Paperback
• Language: English
• ISBN: 8776941256
• ISBN13: 9788776941253
• Release Date: August 2013
• Publisher: Nordic Institute of Asian Studies
• Length: 224 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 5.9" x 8.9"