Beyond the Low-Cost Business: Rethinking the Business Model

by Josep Francesc Valls Giménez

Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

• Format: Paperback
• Language: English
• ISBN: 1349447196
• ISBN13: 9781349447190
• Release Date: January 2013
• Publisher: Palgrave MacMillan
• Length: 199 Pages
• Weight: 0.56 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"