Beyond the Logo - The Brand Within

by Chris Arnold

Book Overview

To know things as they are, we first must know what they are not.

So it was with Beyond The Logo - The Brand Within.

Personal Brand has, for most, become such a misunderstood or misinterpreted phrase.

Some say it is reputation, despite clear evidence that reputation is merely the opinion of others. Some claim that by being well- known, a micro-celebrity if you will, we have a Personal Brand. A definition that allows anyone to...

• Format: Hardcover
• Language: English
• ISBN: 1666410292
• ISBN13: 9781666410297
• Release Date: July 2024
• Publisher: Independently Published
• Length: 190 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"