Beyond the Idea: How to Execute Innovation in Any Organization

by Vijay Govindarajan and Chris Trimble

Book Overview

The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book. Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world's best idea still faces a devilish challenge: it must build the business of tomorrow without endangering...

• Format: Hardcover
• Language: English
• ISBN: 1250040175
• ISBN13: 9781250040176
• Release Date: September 2013
• Publisher: St. Martin's Press
• Length: 192 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.8" x 5.6" x 8.3"