Beyond Sizzle: The Next Evolution of Branding

by Mona Amodeo

Are you interested in learning how to create companies people love to love?

If you want to be that company people love to love--the one that people can't wait to tell others about--you will find this book both inspirational and informative. Beyond Sizzle answers how branding, reimagined as an approach to management, can be a force for engaging your most important resource--people--to build your most valuable asset: your...

• Format: Paperback
• Language: English
• ISBN: 1938548159
• ISBN13: 9781938548154
• Release Date: September 2018
• Publisher: Maven House Press
• Length: 334 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 5.5" x 8.2"