Beyond Pleasure and Pain

by E. Tory Higgins

Book Overview

How does motivation work? The classic answer is that people are motivated to approach pleasure and avoid pain, that they are motivated by "carrots and sticks." But to understand human motivation, it is necessary to go beyond pleasure and pain. What people want is to be effective in their life pursuits, and there are three distinct ways that people want to be effective. They want to be effective in having desired results (value), which includes having...

• Format: Hardcover
• Language: English
• ISBN: 0199765820
• ISBN13: 9780199765829
• Release Date: October 2011
• Publisher: Oxford University Press, USA
• Length: 576 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.5" x 6.3" x 9.3"