Beyond Multi-Channel Marketing: Critical Issues in Dual Marketing

by Maria Palazzo

Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.

• Format: Hardcover
• Language: English
• ISBN: 1838676864
• ISBN13: 9781838676865
• Release Date: June 2020
• Publisher: Emerald Publishing Limited
• Length: 288 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"