Beyond Mind Games: The Marketing Power of Psychographics

by Rebecca Piirto

Book Overview

Written for the layperson, this is the first book to demystify psychographics, making this powerful tool accessible to statisticians and non-statisticians alike. Loaded with real-life examples of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 093688908X
• ISBN13: 9780936889085
• Release Date: November 1991
• Publisher: Amer Demographics Books
• Length: 266 Pages
• Weight: 1.40 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"

Customer Reviews

Tools for every marketer

What better skill for any marketer than to truly know, understand and anticpate the needs of our targeted customers. This book opens the door to keen insights that will help anyone with these skills. It drives deeper by outlining the background of psychographis and some of the battles that the early pioneers encountered. A must for every marketers library.

Beyond Mind Games

As an avid reader on all things pertaining to business I was amazed at the depth of information in this book. The author gives a complete picture of how psychographics developed, how it is applied, and how it benefits businesses. I often read material from "experts" who have never taken the time to fully understand their subject matter. That is not the case with this book. She gives an honest evaluation on the benefits but also the pitfalls of psychographic analysis. Chapters on gathering information through surveys, focus groups, observation, and psychographic research is extremely helpful to a businessperson who is trying to understand more about marketing. I wish more authors would read her book to understand how material should be explained. If you are looking for information on psychographics....this is the only book you will need.