Beyond Maximarketing

by Stan Rapp

Book Overview

In "MaxiMarketing" they predicted the current disintegration of the traditional mass marketing of the industrial Age - and detected the beginnings of the powerful individualized approach of the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0070153388
• ISBN13: 9780070153387
• Release Date: December 1995
• Publisher: McGraw-Hill Companies
• Length: 224 Pages
• Weight: 1.09 lbs.
• Dimensions: 1.0" x 5.6" x 8.7"