Beyond Fund Raising: New Strategies for Nonprofit Innovation and Investment (Afp/Wiley Fund Development Series)

by Kay Sprinkel Grace

Book Overview

Beyond Fund Raising: What It Means "Because this book is written for volunteers and staff people working in a sector that is based on the measurable success of its fund raising, the title may seem odd. The principle is simple: To go beyond fund raising, organizations must do more than fund raise. They must: Believe and practice the principle that development is a comprehensive process of which fund raising is a pivotal part Understand that development...

• Format: Hardcover
• Language: English
• ISBN: 0471162329
• ISBN13: 9780471162322
• Release Date: March 1997
• Publisher: Wiley
• Length: 304 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.0" x 6.6" x 8.8"

Customer Reviews

Read this fundraising book whether it serves as your intro to the field, or as nightcap to your many

I love this book. It was one of the first books I ever read on fundraising for nonprofits. And it provided me with much theory on the subject. I have read quite a few books on the fundamentals of fundraising and the tactics used to raise funds, but when I was reading them I ALWAYS thought back to a lot of what I read in Ms. Grace's book. I highly recommend ANY fundraiser get a copy of this book and read it. It doesn't matter if it serves as your introduction to the field, or as a night cap to your many readings on the subject. This book is well written and outlined with substantial substance between its covers. The book is only 12 chapters long. And I think it would still serve its purpose if chapters 6 (annual giving programs), 7 (capital campaigns), and 9 (maximizing board development and participation) were deleted. I thought these three chapters were wonderful. Don't get me wrong. But the power of this book is in the other chapters. Beyond fundraising is about how a fundraiser should approach her job. It is about inviting investment, not about begging for a gift. It's about working for a nonprofit with a worthy cause that is doing what it should with the money it receives. It's about planning and not about winging it. It's about how to help society be a better place. It's also about staying up with the times. The author has been working as a consultant to nonprofits for many years. She has helped countless nonprofits with their fundraising efforts. She has presented many seminars on fundraising fundamentals. And this book in a way is a summary of what she has covered in her seminars. The author has also written many published articles on fundraising. Accordingly, she is an authority on the subject. In my humble opinion, this book is her best effort and contribution to the field. 5 stars!

Integrated Marketing for Nonprofits

This book shows strategies for fundraising and investment in this new world moving towards partnership donation based on social enterprise. Explains the new order and the shifts in activity and thinking required to be successful in the future.

Gives a Strategic View of Every Aspect of Fundraising

I picked up this book just as the board of directors of the local theater group sent me to set up a campaign to raise capital for a new building. All of a sudden I was faced with the idea of raising lots of money instead of just the small amounts we need to put on individual productions. To my surprise, although I guess I shouldn't have been, Chapter 7 is on Capital Campaigns. She summarizes them as: 'unique, occasional, exhausting, exciting, and productive; they focus organizations on a particular goal during a finite period of time and allow us to sharpen our sense of purpose and impact.' To that I can only say: Yup! Ms. Grace has obviously been there, done that, not only in raising money for capital, but every other kind of fundraising activity as well. This book is well written, and it positioned at a higher level than most fundraising books. By that I mean that she treats fundraising as almost an art form. Something where you don't need to feel like you're begging for a handout. Highly recommended.

Great book for an non profit!

This book, is well presented and provides excellent information for any non profit.

This book will transform your work!

Kay Sprinkel Grace is a wonderfully warm person whose personal mission is to help others develop their non-profit organizations to make the world a little better. This book will help any development professional tie it all together is an easy to understand way. It will also be useful to organization volunteers who are affiliated with your organizations, particularly members of your board of directors.