Beyond Design: The Synergy of Apparel Product Development

by Myrna B. Garner, Deborah A.Vandermar, Sandra J. Keiser, et al.

This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development---planning, forecasting, fabricating, line development, technical design, pricing, sourcing, and distribution. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. The 4th Edition has been...

• Format: Paperback
• Language: English
• ISBN: 1501315412
• ISBN13: 9781501315411
• Release Date: August 2017
• Publisher: Fairchild Books
• Length: 512 Pages
• Weight: 3.95 lbs.
• Dimensions: 1.1" x 8.5" x 11.0"