Beyond Customer Satisfaction to Customer Loyalty

by Keki Bhote

This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0814423620
• ISBN13: 9780814423622
• Release Date: January 1996
• Publisher: Amacom
• Length: 160 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.0" x 8.4"