Beyond Advertising: Creating Value Through All Customer Touchpoints

by Yoram Jerry Wind

Book Overview

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and...

• Format: Hardcover
• Language: English
• ISBN: 1119074223
• ISBN13: 9781119074229
• Release Date: February 2016
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.63 lbs.
• Dimensions: 1.3" x 6.1" x 9.1"