Beyond Advertising: Creating Value Through All Customer Touchpoints

by Yoram Jerry Wind

Book Overview

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1119074223
• ISBN13: 9781119074229
• Release Date: February 2016
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.63 lbs.
• Dimensions: 1.3" x 6.1" x 9.1"