Best-Worst Scaling: Theory, Methods and Applications

by Jordan Louviere, Terry Flynn, Anthony A J Marley, et al.

Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1107043158
• ISBN13: 9781107043152
• Release Date: September 2015
• Publisher: Cambridge University Press
• Length: 360 Pages
• Weight: 1.90 lbs.
• Dimensions: 0.8" x 7.0" x 9.8"