Best Practices in International Marketing

by Michael R. Czinkota and Illka A. Ronkainen

Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0030340365
• ISBN13: 9780030340369
• Release Date: August 2001
• Publisher: Harcourt College Publishers
• Length: 393 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.6" x 6.4" x 9.2"