Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition

by Stephen M. Shapiro

Book Overview

What if almost everything you know about creating a culture of innovation is wrong? What if the way you are measuring innovation is choking it? What if your market research is asking all of the wrong questions?It's time to innovate the way you innovate.Stephen Shapiro is one of America's foremost innovation advisrrs, whose methods have helped organizations like Staples, GE, Telefìnica, NASA, the U.S. Air Force, and USAA. He teaches his clients that...

• Format: Hardcover
• Language: English
• ISBN: 1591843855
• ISBN13: 9781591843856
• Release Date: September 2011
• Publisher: Portfolio
• Length: 224 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.9" x 5.1" x 7.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher