Best Practice Cases in Branding: Lessons from the World's Strongest Brands

by Kevin Lane Keller and Lowey Bundy Sichol Kevin Lane Keller

Book Overview

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. The twelve cases he wrote for this book... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131411330
• ISBN13: 9780131411333
• Release Date: January 2002
• Publisher: Pearson Education
• Length: 288 Pages
• Weight: 4.45 lbs.
• Dimensions: 0.6" x 7.1" x 9.1"

Customer Reviews

Exelent book

It is a very usefull branding strategy resumen i am sure you will enjoy it.