Chapter 1. Critical decisions.- Chapter 2. The Law of Unintended Consequences (LUC).- Chapter 3. Psychology of Critical Decision-Making.- Chapter 4. Rational Decision-Making.- Chapter 5. Defending Your Critical Decisions...Against You.- Chapter 6. BI, Analytics, and Their Discontents.- Chapter 7. Tools of the Decision Support Trade.- Chapter 8. Test Drive Your Critical Decisions.- Chapter 9. Competitive Marketing Strategy.- Chapter 10. Disruptive...