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Paperback Behavioural Finance: A guide for financial advisers Book

ISBN: 0994610238

ISBN13: 9780994610232

Behavioural Finance: A guide for financial advisers

This book is a financial adviser's guide to behavioural finance - the psychology of financial decision-making. Psychological research shows that often people don't conform with 'rational' financial models and theories. Rather, they are subject to a range of decision-making biases. These biases are often deeply rooted in the way people think, in the structures and functions of their brains, in their shared evolutionary histories, in their social...

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Format: Paperback

Condition: New

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