Behavioural Finance: A guide for financial advisers

by Simon Russell

This book is a financial adviser's guide to behavioural finance - the psychology of financial decision-making. Psychological research shows that often people don't conform with 'rational' financial models and theories. Rather, they are subject to a range of decision-making biases. These biases are often deeply rooted in the way people think, in the structures and functions of their brains, in their shared evolutionary histories, in their social...

• Format: Paperback
• Language: English
• ISBN: 0994610238
• ISBN13: 9780994610232
• Release Date: October 2019
• Publisher: Publicious Pty Ltd
• Length: 288 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"