Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics

by David Orrell

Book Overview

The controversial science that claims to have revolutionised economics.

For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational...

• Format: Paperback
• Language: English
• ISBN: 178578644X
• ISBN13: 9781785786440
• Release Date: January 2021
• Publisher: Icon Books
• Length: 192 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.6" x 5.0" x 7.6"
• Age Range: 18 years and up