Behavior Principles in Everyday Life

by John D. Baldwin and Janice I. Baldwin

Book Overview

This book comprehensively introduces the major psychological principles of behavior: "operant conditioning, Pavlovian conditioning, social learning theory, and cognitive behaviorism." It closely links... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130840963
• ISBN13: 9780130840967
• Release Date: January 1997
• Publisher: Prentice Hall
• Length: 390 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.7" x 7.0" x 9.2"

Customer Reviews

Excellent pragmatic reference

I've known John and Janice Baldwin for about 2 years now and have always admired their devout interest in 'practical applications' of sociological science to the real world -- and, most importantly, real people. This is the raison d'etre of their well-attended and well-received Human Sexuality courses at UCSB, as well as John's courses on pragmatism and *ethical* captalism. The Baldwins genuinely care about people-- this book helps bring sociology 'to the people' in their excellent tradition. Enjoy!