Reacting against traditional psychology's emphasis on feelings and introspection, and its lack of precise categories, Watson proposed a methodological approach to psychological problems that would be logical, precise, and scientific.
John Watson's new idea for psychology, behaviorism went through this country like wildfire, mostly because of his book behaviorism. It is detailed, and for the most part, easy to read. Anyone who is enterested in behaviorism and its techniques should read this book.
One of the most original and influential books of our age.
Published by Thriftbooks.com User , 25 years ago
This book changed forever our understanding of the mind and human behaviour. Skinner's ideas are now so widely used, it is easy to forget that they were revolutionary and controversial not long ago. Well written and easily understood, it is worth reading just for the freshness of his ideas.
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